Creativity is the Key Skill for the 21st Century

By Dr. Mark Batey 


Synopsis: Against a backdrop of uncertainty, economic turmoil and unprecedented change a new picture is emerging of the skills and traits for success (and perhaps even simply survival) in the modern era. At the heart of this essential skillset for the future lies… creativity.  

A raft of recent research studies demonstrates that creativity is vital from the shopfloor to the boardroom and at the level of the individual to the organization as a whole.  What is more… our economic fortunes at a societal level probably rest on creativity too. Below are 7 (magnificent!) themes and some research studies that convinced me.  I wonder if they will convince you of the cruciality of creativity too.


Sustainable Business

Extract From Article  by Shawn Achor


Research shows that when people work with a positive mind-set, performance on nearly every level-productivity, creativity, engagement-improves. Yet happiness is perhaps the most misunderstood driver of performance. For one, most people believe that success precedes happiness. “Once I get a promotion, I’ll be happy,” they think. Or, “Once I hit my sales target, I’ll feel great.” But because success is a moving target-as soon as you hit your target, you raise it again-the happiness that results from success is fleeting.


Redefining the Future of Growth

The New Sustainability Champions

by World Economic Forum


With global population expected to reach 9.3 billion by 2050 and rapid economic growth in emerging countries, pressure on the planet’s ecosystems will continue to increase.

This report showcases 16 emerging market companies, which provide inspiring examples on how to tackle challenges of performance, innovation, sustainability and growth. The mindset, practices and business models of these Champions offer critical insights for emerging market businesses, established multinationals and governments. They also serve as a starting point for redefining the future of growth: a robust growth that efficiently binds all elements of sustainability together – economic, environmental, and social.

Continue reading Redefining the Future of Growth

The New Sustainability Champions

by World Economic Forum

The New Sustainability Champions are sixteen emerging market based companies presented by the World Economic Forum and the Boston Consulting Group in their recent report Redefining the Future of Growth.These companies create unconventional & profitable solutions that impact economic growth and enhance overall sustainability in their regions.

More Videos of Sustainable Development, Creativity, Innovation and Rock&Roll